Ryan Widerberg is a licensed real estate broker and founder of The Widerberg Group at eXp Realty, serving Chicagoland new construction buyers for over a decade. After watching buyer after buyer walk into a builder's model home — sit across from the builder's agent, sign the builder's contract, and pay the builder's price — Ryan founded What Builders Don't Tell You to even the odds.

Here is what most new construction buyers don't realize until it's too late. The agent in that model home works for the builder, not for you. Their job is to sell homes at the highest possible price with the most favorable terms for the builder. Every upgrade you ask about, every incentive you inquire about, and every concession you request is filtered through that lens.

Ryan and his team work exclusively for the buyer. With direct relationships with builders and developers across Chicagoland, The Widerberg Group has access to incentives, upgrades, financing perks, spec home discounts, and inventory that never gets mentioned in the model home — unless you know to ask, and unless the builder knows you're serious.

What Builders Don't Tell You exists to give buyers the insider knowledge that levels the playing field — hidden upgrade packages, builder-specific discount codes, financing incentives, quick move-in spec homes with added perks, and price reductions on inventory the builder needs to move before quarter end.

You only buy a new construction home once. Make sure you have someone in your corner who knows what the builder knows — before you sign anything.